What do you know about marketing funnel?

The marketing funnel describes your customer's journey with you from the initial stages when someone knows about your business, to the purchase stage, and the marketing funnel map to conversion and beyond.

What do you know about marketing funnel

Through careful analysis, the marketing funnel lets you know what your company needs to do to influence consumers at certain points. By evaluating your conversion funnels, you can increase sales, increase loyalty, and increase brand awareness.

Funnel Marketing Evolution

At the end of the twentieth century, a model was created that highlights the stages of the relationship between the customer and the work, the AIDA model indicates that each purchase includes:


The potential customer is aware of his problems and possible solutions.


A potential customer shows an interest in a set of services or products.


A potential customer begins to evaluate a particular brand.


Potential customers decide whether they want to buy or not.

Define funnel marketing

The basics of funnel marketing have remained the same since the 20th century. However, there is no single model that is universally approved by all companies.

Some prefer to keep their model simple, using the "TOFU-MOFU-BOFU" strategy that points to the top of the funnel, the middle, and the bottom of the funnel as distinct elements.

Others believe that adding the "loyalty" and "endorsement" stages to the conversion funnel improves the marketing strategy. After all, companies lose up to $1.6 trillion annually when customers leave them.

funnel marketing

There are strategies for each stage, where the marketing funnel works as a unified whole, and this means that every department needs to work perfectly for the journey to be successful.

There are many things that reduce friction in a marketing funnel. For example:


Branded content strategies that engage audiences and make them receptive to future interactions.


Brand advocates and social proof help customers when they compare you to competitors.


A simple purchase that reduces purchase risk.


A loyalty program with regular discounts and email and social media interactions that keep customers entertained.


Responsive individuals in the loyalty program support your future marketing methods.

Benefits of Marketing Channels

Marketing funnels simplify the customer journey and make it easier to follow the business. These solutions identify each stage of their client's decision-making process and plan the steps they want to take at each stage.

Funnel marketing applies to any interaction with a customer, whether you're researching online sales, making visits to your brick-and-mortar store, or collecting clicks as an affiliate.

Accordingly, funnel marketing is an effective way to highlight every stage of communication with your customer.

Measurability is the biggest benefit of marketing funnels. For example, a conversion funnel shows that you are losing customers before they reach the second stage, To help you develop your strategy, you need a better brand awareness campaign.

The difference between B2C and B2B marketing funnels

Depending on your consumer base, marketing funnels frequently alter.

B2C clients often navigate the funnel alone or with trusted advisors such as family and friends. B2C clients may not interact directly with a company representative.

B2B clients have larger, more focused buying groups. B2B consumers interact directly with salespeople in the lower stages of the marketing funnel.

Adjusting the funnel to suit the user's personality instantly makes it more efficient.

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