Digital marketing is a method with measurable results, all kinds of statistics related to campaigns are available, and each type of method comes with relevant numbers that help in better understanding the campaign.
The business owner can understand the results through methods such as including pay-per-click advertising, email marketing, and social media.
The most important metric to understand will be the click-through rate (CTR), as this refers to the number of people who are interested in the products when they click on the ad for information, and this is where understanding the click-through rate and steps to act towards it becomes important.
CTR and its importance in campaign management
First, CTR is the number of clicks received per number of impressions and can be customized for pay-per-click ads, social media ads, and emails depending on the type of campaign the advertiser decides to take.
The two methods that measure CTR are pay-per-click ads and social media ads.
When one runs an advertising campaign, the ads appear in front of people in the target market, and accordingly, the viewers who see the ad are compensated with impressions, and these are the people who see the ad but don't act on it.
Now, the members of your target market who click on your ads make up the number of clicks.
Generally, two types of ads can be encountered in these ways, and the type of method used affects the click-through rate.
Search ads
Usually, search ads for PPC campaigns, ads appear above the search results, these ads are located at the top of the organic list and are marked under the word "ad".
Show ad
Visual ads pop up on sites different from the advertiser's site or during a social media news feed. These ads are based on recent searches by viewers.
Most pay-per-click management companies make use of this method to create attractive ads to convince viewers to click on them, but these ads don't have a high CTR like search ads because they are noticeable ads that viewers might avoid, but that doesn't mean these aren't helpful.
Retargeted ads have a CTR because the products are the ones that viewers are interested in buying, and the advertiser can increase CTR through display ads to make them appear again in front of potential customers.
Now, that these different methods are understood, there is no specific number that determines a high CTR, a higher CTR only indicates more clicks for business and the ability to reach more potential customers, so it would be ideal to maintain a high CTR Click-throughs that are equal to or slightly above the industry average.
Some tips to improve CTR
Doing the same should be easier. While running marketing campaigns, the business owner wants to increase the possibility of acquiring new leads and conversions. Here are some tips to help improve your CTR:
- Comprehensive keyword search.
- Try different types of ads.
- Refine parameters by reaching the right audience.
Finally, improving CTR can certainly be a challenge, but not when one knows where to start with relevant ads that resonate with the right audience.