The goal of creating a website or online store is to achieve conversions of potential customers to the product or service page to achieve the goal of the CTA, which is to achieve sales.
In
this article, we will share with you several web design tips that will help you
increase conversion rate to your targeted website pages.
set the target
Web
designers must prioritize business goals before working on layouts and designs.
Setting clear strategic business goals and creating thoughtful UI and UX design
will lead to excellent conversions. However, when designers analyze their
clients' requirements, they must articulate every minute detail. which are
blurred to ensure that the project is going in the right direction.
Create a responsive web design
Companies
want to capture every potential customer that hits their website, for this
reason, designers must make sure that the website registers well on different
screen sizes for various devices.
In
addition, Google supports responsive design, as it helps improve search engine
visibility and increase conversion rate.
Take into account the behavior and expectations of users
Designers
should not make drastic changes, they should stick to common navigation
elements when it comes to UI/UX design Since visitors are familiar with them,
such as the navigation toolbar site and shopping cart icon, the landing page
design should be simple and easy for visitors to navigate so they can be
converted to potential clients.
Balance business and user objectives
When
this is the first time visitors come to a website, they want to get to know the
business right away, so they should go to the blog or About Us page.
Sometimes
visitors suddenly get a huge popup with offers and when they try to close it
other popups appear asking them to sign up for the website newsletter for free,
Such practices lead to poor user experience.
In
this case, our goal is to get conversions and sales generated, while the user's
goal is to learn more about the business quickly.
Therefore,
designers must consider the goals of companies and users by balancing positive
CRO and UX techniques.
Driving related traffic
Some
people aim to drive more traffic to get more leads while others want to
increase conversion rate with existing traffic.
The
best choice between the two depends on where they can make the most of their
investment.
As
a start, they should check the quality of the traffic that their website
receives, so if you target traffic but an undesirable conversion rate, the
conversion should be optimized.
On
the other hand, if they have a high conversion rate and no changes can be made
to improve it, they can consider their own pay-per-click campaigns in order to
drive more traffic.
There
is a higher probability of converting visitors into customers when visitors are
interested in the products and services offered by the company, and it would
not be wise to spend more on irrelevant visits as this will only increase the
bounce rate, for this reason, it is necessary to check the relevance and
quality of the traffic from the time for the last.
Web
design can determine whether or not a landing page converts, and when web
designers work on UI/UX, they must always consider user interaction and
usability as well as key performance indicators (KPIs).
Web
designers develop UI/UX design based on information such as buyer persona
profiles, input data, strategic marketing objectives, and value propositions.
Conclusion about increase conversion rate
Any
particular approach to UI design and user experience will not guarantee
conversion, and marketers and designers, even with their extensive experience,
must test the changes they make when It's all about interface design and
tracking UX KPIs.