SEO for Lawyers (Tips and Examples)

SEO for Lawyers - Best SEO Companies for Lawyers

Need help finding a high-quality and trustworthy SEO expert? We rated companies that have expertise in working with Lawyers and analyzed the data to give you our list of the best SEO companies for Law Firms.

Best SEO Companies for Lawyers

Why Lawyers Need SEO

The most significant reason for lawyers and their companies to have their websites optimized for search engines (SEO) is to increase visibility to potential clients.

The legal profession is extremely competitive, and unless organizations pay to market their landing pages, they won't generate much business from organic searches unless they invest time and effort into ensuring that their on-site SEO allows them to rank well on search engine results pages (SERPs).

What is the reason for this? First, if a potential client is looking for a lawyer in their area, they're likely to do some research to discover an experienced lawyer who can provide professional counsel, but they're less likely to look past the first few pages of search results. This means that the better a lawyer's site's SEO is, the more leads they'll get in the form of potential clients.

Let's imagine a person is seeking a DUI attorney in their hometown. Unless they get a suggestion from a friend or coworker, they'll most likely open their browser and type in "DUI lawyer" followed by the city's name, such as "San Diego."

There will be a number of law firms that specialize in DUI representation in San Diego, but which ones are to appear first in the results? The ones who have taken the time to fine-tune a landing page to rank highly for “DUI lawyer San Diego”.

Those who have spent time fine-tuning a landing page in order to rank well for "DUI lawyer San Diego."

Law firms get leads and growth from several diverse channels, and it’s still important that a lawyer has a good reputation in their industry, but having your site copy optimized to rank highly in organic search results is a steadfast technique to capture the eyes of more prospective clients.

Golden Advice in SEO for Law Firms

Think about the best way your law firm can respond to a website visitor’s questions. This might contain clear descriptions of your services, transparent pricing, or client testimonials. Also, make sure that the content and answers on your site are up-to-date.

Think about it from the viewpoint of your potential clients. If they land your website, they’re maybe wondering:

is this motorcycle injury lawyer near me?

is this texas truck accident lawyer?

Is this law firm in Maryland?

Does this law firm practice criminal law?

Can this law firm service my particular need?

Is this law firm any good?

Is this law firm within my price range?

Do I want to do a contract with this law firm?

We hope that by providing you with these recommendations, we will be able to help you grow your law firm through organic search and SEO.